Applebee’s also put together a menu insert featuring a photo of Hayes and his wife sharing an Oreo shake, the relevant lyrics and a QR code that allows diners to see TikTok videos featuring the song, among other things. To spread the word, the chain is launching commercials showing people dancing to the song. It also has to make sure that customers are aware that the item is back. Typically, Applebee’s likes to have about 12 months to launch an item. “We had to ensure that all the restaurants had the ingredients on short notice,” he said. A song could be viral today and gone tomorrow. ![]() “There’s a window of opportunity when you have a cultural phenomenon like ‘Fancy Like,” Cywinski said. To ride the ‘Fancy Like’ wave, Applebee’s had to act fast. “What we found is team members really liked to be a part of something bigger.” ![]() And retaining them is challenging,” Cywinski said. “Hiring team members in this environment is a challenge. Walker Hayes and wife Laney Beville Hayes splitting a shake at an Applebee's. “It’s a 40-plus year old brand that’s all of a sudden relevant with her audience.”īeing part of the zeitgeist can also help recruit employees. “When Taylor Swift drops our name in the song, our brand becomes very, very relevant,” Lee said during a December analyst call. And after Taylor Swift mentioned Olive Garden in the song “no body, no crime,” from her 2020 album ‘evermore,’ Eugene Lee, CEO of Olive Garden’s parent company Darden Restaurants Sales at Red Lobster spiked the weekend Beyoncé released “Formation,” a song that mentioned its food as a reward for sex. When a restaurant chain is referenced in pop culture, it can be good for business. “We love being part of the conversation.” “We do have people singing it and dancing to it in our restaurants,” he added. The song “created buzz and chatter and among team members among guests,” John Cywinski, president of Applebee’s, told CNN Business. Hayes’ tune, which has gone viral on TikTok, mentions the milkshake in its lyrics: “We fancy like Applebee’s on a date night, got that Bourbon Street steak with the Oreo shake.” The Oreo Cookie Shake is mentioned in "Fancy Like." Courtesy Applebee's
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